Discount to renew instead of cancel (reported $90 off a $180 renewal, ~50%)
When some members click 'Cancel Membership' near their annual renewal, MasterClass surfaces a discounted renewal rate to keep them. A firsthand write-up describes logging in to cancel and being offered 'a $90 discount if you renewed instead of cancelling' against the $180/yr Individual price — effectively 50% off for the next year. The amount isn't published by MasterClass and appears to be targeted/A-B tested rather than shown to everyone.
- Where it appears
- During the on-website cancel flow: Account/Settings > Manage Membership > 'Cancel Membership'. After you click cancel, a retention screen may present the discounted renewal (or a 'reconsider' prompt); choosing 'Continue to Cancel' proceeds past it.
- Fine print
- Not guaranteed or predictable — reported as more likely for long-term subscribers and only surfacing when you actually initiate cancellation online. No documented duration beyond the next renewal year, and the specific $90/50% figure is from a single subscriber's account (Individual annual plan). Members who subscribed via the Apple App Store, Google Play, or Roku must cancel through that platform and would not see MasterClass's web retention offer.
Sources: Tracy Gerhardt Cooper — The Writer's Garden (Medium) (2024-03) · Resubs (2026-07) · Orbit (2026-07) · Orbit (cancel guide) (2026-07)